Abi Wotton

Abi Wotton is a customer insight specialist with extensive experience in media research, particularly in the fields of Newsbrands and Magazines.1 She currently holds the position of Senior Insight Manager at News UK, a prominent media company.2

Professional Background

With over a decade of experience in the industry, Abi has developed a broad knowledge base in both quantitative and qualitative research methodologies.3 Her expertise lies in providing valuable insights that help drive business decisions in the media sector.

Skills and Expertise

Abi's areas of focus include:

• Customer insight analysis
• Media research, particularly in Newsbrands and Magazines
• Net Promoter Score (NPS) implementation and analysis2

Current Role

As Senior Insight Manager at News UK, Abi likely plays a crucial role in:

• Conducting and analyzing market research
• Providing strategic insights to inform business decisions
• Evaluating customer satisfaction and loyalty metrics

Professional Network

Abi is well-connected in her field, with over 300 professional connections on LinkedIn.1 This extensive network likely contributes to her ability to stay current with industry trends and best practices in media research and customer insights.

Abi Wotton's expertise and experience make her a valuable asset in the rapidly evolving media landscape, where understanding customer behavior and preferences is crucial for success.