David Wilcox

David Wilcox is the Commercial Director at News UK Broadcasting, a position he has held since 2022.3 With over 20 years of experience in media sales, Wilcox has worked across various platforms including radio, digital audio, newspapers, mobile, digital, and magazines.2

In his current role, Wilcox is responsible for the commercial aspects of News UK Broadcasting's portfolio of brands, which includes TalkSport, TalkTV, TalkRadio, and Virgin Radio UK.31 His expertise spans traditional radio advertising as well as newer digital audio formats and multi-channel strategies.

Key aspects of Wilcox's role and perspective include:

Radio Evolution

Wilcox sees radio as a dynamic and evolving medium. He emphasizes that radio is no longer just about spot ads, but encompasses a range of products including video-on-demand, data-targeted digital in-stream content, and podcasts.1

Multi-Channel Approach

Under Wilcox's leadership, News UK Broadcasting has been focusing on developing its radio stations into multi-channel media brands. This includes expanding into broadcast-quality video content for owned platforms and social media channels like Facebook and YouTube.1

Partnerships and Innovation

Wilcox has been instrumental in developing partnerships that go beyond traditional radio advertising. These include homepage takeovers, pre-roll branded content, and podcasts.1 He has also been involved in innovative projects like Octave, a joint venture with Bauer Media for targeted digital audio advertising.1

Industry Perspective

Wilcox describes radio as "much more dynamic" compared to his previous experience in newspapers, noting that it's "constantly evolving and developing and exciting to be around".1 He sees adapting to new technologies and consumer behaviors as crucial for the radio industry's continued growth and relevance.

David Wilcox's LinkedIn profile (username: david-wilcox-70764330) likely provides more details about his professional background and current responsibilities at News UK Broadcasting.2