Emma Pipe

Emma Pipe is a media research specialist with over fifteen years of experience working in the media industry, currently serving as the Senior Commercial Insights Manager at News UK.3

Professional Background

Her professional expertise is focused on media research and insights, with a particular emphasis on understanding media trust and advertising effectiveness. She has been involved in significant research projects, including:

• A collaborative study with Newsworks examining the relationship between trust and advertising effectiveness2
• Research exploring representation of women in media5
• Investigating the impact of news brand campaigns6

Professional Contributions

Emma has made notable contributions to understanding media dynamics, particularly in areas such as:

• Trust Measurement: She was part of a team that developed a new trust metric measuring four individual "pillars" of brand trust2
• Advertising Insights: Her work has highlighted the importance of advertising in trusted news media platforms2

Work Environment

She works at News UK and Ireland, which is part of the broader News Corp organization. Her role involves strategic insights and research within the company's commercial and marketing domains.1

Emma appears to be actively engaged in professional development and networking, as evidenced by her LinkedIn posts about training and professional experiences.4