Abhi Bajaj

Abhi Bajaj is a prominent marketing professional currently serving as the Founding Marketer at SimpliFin. He is recognized for his expertise in storytelling and modern marketing strategies, which he has honed through various roles in the tech and SaaS industries.

Education and Background::

• Abhi holds a Master's degree in Business from Symbiosis International University, which has contributed to his strong foundation in marketing principles.

Professional Experience::

• Prior to his role at SimpliFin, he was the head of marketing at Gusto, where he successfully transitioned the company's focus from "growth at all costs" to achieving profitable growth. Under his leadership, the company's Annual Recurring Revenue (ARR) grew 100 times over four years, while maintaining a Customer Acquisition Cost (CAC) of less than 12 months.2

Online Presence::

• His LinkedIn profile can be found under the username betamarketer, where he shares insights on product marketing and customer engagement strategies.12 Abhi is also active on X (formerly Twitter), where he discusses various marketing topics and shares resources with his followers.34

With a robust background in both strategic growth and practical marketing execution, Abhi Bajaj continues to influence the field through his innovative approaches and thought leadership.