Erica Swallow

Erica Swallow is the founder and CEO of Southern Swallow, a digital strategy consultancy she established in 2009.13 As a self-described "status-quo-wrecker," Erica works with corporate, startup, and public sector clients to help them effectively communicate their visions on the web.1

Professional Background

Erica's career began with an internship at The New York Times, where she worked under the supervision of Soraya Darabi.1 When Soraya left, Erica took on her role as a consultant, which led to the birth of Southern Swallow. The New York Times became her first client, kickstarting her entrepreneurial journey.13

Expertise and Accomplishments

Writing and Speaking:: Beyond her consulting work, Erica is a prolific writer, contributing to prestigious publications such as Forbes, Fortune, and The Wall Street Journal.1 She has also been invited to speak at notable events like SXSW, Web Summit, and Lean Startup Conference.1

Awards:: Southern Swallow, which Erica describes as her independent media/publishing company, was awarded the Bill Fisher Award for Best First Book by the Independent Book Publishers.2

International Expansion:: In 2023, Southern Swallow took on its first international client, Oola Sportswear, a modest activewear brand based in Doha, Qatar.1

Education and Other Ventures

Erica attended MIT Sloan School of Management, which played a role in expanding her business internationally.1 In addition to Southern Swallow, she is the co-founder of Edith & Aster, a fine antique, vintage, and estate jeweler.4

Erica Swallow's LinkedIn username is erica-swallow-5534929, as mentioned in the query. Her entrepreneurial journey showcases her ability to adapt, grow, and succeed in the digital strategy landscape while maintaining a diverse portfolio of professional interests.