Joseph Leon

Joseph Leon is a senior agency and marketing executive with a rich background in digital media, internet technologies, and data-driven marketing.

With a career spanning both agency and advertiser roles, Joseph has been associated with prestigious organizations like Essence, a renowned digital marketing agency, and Lloyds TSB, a prominent UK bank.

His expertise includes leadership, P&L management, team-building, and business development in high-growth environments, encompassing post-acquisition integration, new service development, repositioning, and turnaround.

Being a digital media expert, Joseph specializes in programmatic advertising, adtech, and data analytics, earning recognition as one of digital's 'pioneers' by Campaign magazine and AOL.

He has provided guidance to top digital businesses worldwide on marketing technology infrastructure, covering a range of tools from ad servers and DSPs to data management platforms and web analytics solutions.

Joseph's professional skills extend to high-growth general management, agency leadership, business strategy, media planning, marketing technology, real-time bidding (RTB), and data analytics, coupled with proficiency in French language.

His educational background includes a Bachelor's degree in English Literature and Language from King's College London, U. of London, and studies in Economics at Université Paris X Nanterre.

Throughout his career, Joseph Leon has held key positions such as CEO, Media and President at Cossette Media, Board of Directors member at IAB Canada, Chief Digital Officer at Vision7 Communications Inc., and Partner and Managing Director at Essence, among other significant roles.

He has also been actively involved with organizations like Debunk Digital, AIM - Atlantic Interactive Marketing conference, and Focus One Media, showcasing his commitment to advancing the digital marketing landscape.