Lisa Mazurkewich

Lisa Mazurkewich is an accomplished strategic marketing professional who currently serves as the Head of Marketing Canada at Subway.1 With a strong background in building iconic brands and delivering outstanding performance, she brings significant leadership experience to her role.1

Professional Background

Lisa's career has been marked by her expertise in strategic communications and brand development. She has a proven track record of elevating brand awareness and engaging stakeholders effectively.3 Her experience spans across various renowned companies, including:

• Johnson & Johnson
• Pfizer
• Kellogg's
• Nestlé4

Current Role and Responsibilities

As the Head of Marketing Canada at Subway, Lisa is involved in several key initiatives:

Brand Campaigns:: She has been instrumental in developing and implementing high-profile marketing campaigns, such as the recent all-star roster TV campaign for Subway.3

Menu Innovation:: Lisa works closely with the culinary team, including Samara Foisy, Director of Culinary, and Chef John Botelho, to introduce new menu items and enhance Subway's offerings.5

Corporate Social Responsibility:: She has been involved in Subway's partnership with Food Banks Canada, demonstrating the company's commitment to addressing food insecurity.4

Industry Recognition

Lisa is recognized as a Chartered Marketer and serves on the CMA CX Council.3 Her expertise extends beyond her role at Subway, as she also acts as an advisor and team facilitator, helping to mentor CMOs, CEOs, and entrepreneurs in marketing strategies.4

Future Endeavors

In addition to her current responsibilities, Lisa is expanding her professional portfolio:

• She is the founder of Business Villages.2
• Lisa is working on a book titled "Value Building," which is set to be published in 2025.2

With her LinkedIn username "lisamazurkewich," Lisa maintains an active presence on the platform, sharing insights about marketing, brand development, and Subway's initiatives.