Lisa Mazurkewich

Vice President Marketing | Brand Building | Digital Experience | CPG and Retail

Summary

Lisa Mazurkewich is an accomplished marketing professional with extensive leadership experience in brand building and performance delivery.
With a background in Marketing from Northwestern University's Kellogg School Of Management and a Bachelor of Commerce from the University Of Saskatchewan, Lisa has a strong educational foundation.
Having held key positions such as Vice President Marketing at Fire & Flower, Head Of Marketing, Canada at Ulta Beauty, Director Marketing And Digital Experience at Starbucks, Brand Director at Bacardi, Manager Of Marketing at The Tjx Companies, Inc., and Brand Manager at Procter & Gamble, she brings a wealth of experience from reputable organizations.
Lisa excels in areas such as brand building, strategic marketing, budget and P&L management, consumer insight, media planning, digital and social media, public relations, creative development, sponsorship negotiation and activation, content development, leadership, team building, loyalty and CRM, partnerships, business development, and sales.
Her passion for consumer understanding is evident in her approach to delivering integrated campaigns and new product innovation.
She is known for her skills in developing empowered teams and driving brand growth with a strategic, creative, and digital edge.
Lisa Mazurkewich is a dynamic leader in the marketing industry, known for her ability to create iconic brands and deliver outstanding results.