Russell Holm is a highly accomplished marketing executive with over 11 years of experience handling both digital and traditional marketing campaigns. With a proven track record of effectively driving user acquisition and growth, he has become an expert in demand generation, search engine marketing (SEM), display advertising, web analytics, and attribution.

Holm has specialized in various verticals, including online education, non-profit education, retail, B2B, and technology. Throughout his career, he has held several key positions. He is currently the Head of Paid Media at Matter Made, where he oversees all paid media for the company. Before that, he was the Director of Paid Media at Spring Venture Group, the Senior Manager of Digital Media Strategy at ROI·DNA, and the Growth Marketing Manager at Scribd.

Holm's expertise includes PPC, SEM, and paid search on Google AdWords, Bing Ads, Yahoo Ads, Mobile, and social media platforms such as Facebook, LinkedIn, and Twitter. He is also skilled in content marketing, thought leadership, SEO, and partnerships. Holm is an authority in display advertising, programmatic advertising, and Big Data tools such as Microsoft Excel, Tableau Desktop, Tableau Server, SQL, qSQL, Microsoft PowerPoint, Microsoft Outlook, SEMrush, and SpyFu.

Furthermore, Holm has a strong educational background, having studied Politics, Architecture, and Political Science at the University of Southern California. He is currently a member of several esteemed organizations and has held previous positions as Campaign Analyst at Quantcast, Manager of search engine marketing (PPC), and PPC (paid search SEM) Trader at QuinStreet. Before transitioning into marketing, Holm was a sustainability program manager at Lockton Companies and lead developer at BauhausBeats.

Overall, Holm's background is impressive, and his expertise in digital marketing, analytics, and demand generation makes him a valuable asset to any organization.