Escola de Engenharia Mauá

USP - Universidade de São Paulo

E-commerce Director  -  Arezzo&Co (USA)

- Head of Online Operations for Schutz and Alexandre Birman
www.schutz-shoes.com
www.alexandrebirman.com
- Responsible for the digital channel, including Digital Marketing strategies, UX/UI roadmap, CRM, Media, Customer Service, budgeting and results management (Top Line through Ebitda).
- Some of the achievements in the last 24 months:
   - Revenue Growth of +400% in both e-commerce operations, through accelerated Media and CRM strategies, combined with a well managed product and commercial calendar
   - Implementation of new Customer Service platforms (Kustomer and Talk Desk), as well as a Personalization/Recommendation platform (Kibo Monetate)
   - Development and Implementation of a new team structure (Brands, CRM, Media, Operations, Growth)
   - Launch of Arezzo and Anacapri Ecommerce in the United States (MVP), in Shopify 
   - Launch of Arezzo, Anacapri and Schutz in Amazon
   - Launch of Live Commerce as a new acquisition channel/strategy

Arezzo&Co

Director of Ecommerce

- Ecommerce Management (www.santalolla.com.br)
- Responsible for the ecommerce implementation.
- Operational, Strategic, Comercial and Budget Management, including digital marketing, product supply, logistics and operations
- Advanced knowldege in ERP (Royal, SAP, Ábacos), WMS (Sythex) and E-commerce Platforms (Rakuten and Hybris)

Santa Lolla

Ecommerce Senior Manager

- Ecommerce Operations Manager in Arezzo&Co
- Operational management of 7 ecommerces in the group (Arezzo, Schutz, Anacapri, Alexandre Birman, Fiever, Alme and Outstore)
- Budget management of the online business, as the direct responsible for the expenses control
- Team management of 100+ people (Technology, Logistics, Customer Service, Digital Products, Financial Backoffice)

Ecommerce Operations Senior Manager

- Coordenation of all E-commerce Logistics demands
- Team management (over 40 people, directly and indirectly)
- Responsible for the logistics migration from São Paulo to Espírito Santo
- Processes leader in Hybris Implementation
- Processes leader in SAP implementation (for e-commerce only)

Ecommerce Logistics/Operations Manager

- Responsible for the operational management of the ecommerce logistics .
- 3PL contract management (processes monitoring, SLAs definition, performance management and assertiveness of operation).
- Elaboration of processes flow diagrams
- Reverse logistics
- Alignment of processes with Customer Support, Marketing, Finance

F*hits

Senior Operations Analyst

- Project management (idea conception, briefing, cost control, execution time and demanded quality requirements).
- Team management (project designers, design assistants, engineering trainee and graphic designer).
- Product cost calculation according to the company's expected profit margin.
- Provision of products bill of materials (derivated from the projects) to the factory
- Technical support in project development (new materials and engineering solutions).

Fábrica de Ideias

Project Manager

- Mould Injection products development.
- New manufacturing processes development.
- Product prices ellaboration.
- Layout and implementation of new plant of the company.

Cleyton Soares