Jennifer van Dijk is a sports executive with over 20 years of experience in strategic digital business development and revenue creation. She has proven expertise in partnership creation, negotiation, and innovation. Jennifer has curated her skills to benefit sports rights holders, brands, platforms, and athletes to help them understand and capitalize on digital marketing opportunities. Her work with teams has led to triple-digit increases in fan engagement and increased brand spending. Her vision and innovation have led to the creation of new lines of business, products, and services. Jennifer holds a B.A. in political science from Mount Holyoke College in Massachusetts. She is a commercial drone pilot, an aspiring helicopter pilot, and a member of the Sports Business Journal’s 2015 Forty Under Forty Class. Jennifer's key skills include social media content and marketing, digital revenue strategy, contract negotiation, business strategy and innovation, brand marketing, team building and mentoring, culture creation and evolution, creative concept development, and integrated sponsorship sales/activation. She is currently working on a new athlete influencer platform called Athlete Exchange, which will bring the best of branded content to athlete fan bases and deliver results for everyone. Jennifer is the Executive Vice President of Digital and Content Partnerships at Wasserman and has previously held positions as Chief Strategy Officer and Vice President, Partnerships at LA Clippers, Vice President, Team Marketing and Business Operations at the National Basketball Association (NBA), Senior Vice President of Digital at Wasserman Media Group, Adjunct Faculty at Boston University, Vice President, Head of Digital Consulting at Wasserman Media Group, Account Director at Wasserman Media Group, Vice President, Digital Strategy at IMG Media, and Vice President, Consulting at IMG.