Denise Koh is a highly experienced and knowledgeable consumer behavior analyst, skilled in identifying actionable insights from quantitative and qualitative patterns in traditional market research, media intelligence, and e-commerce. With a deep and genuine interest in consumer behavior patterns, Koh has helped category and industry-leading organizations such as Alibaba with end-to-end product launches and management, including customer segmentation/profiling, customer journey mapping, go-to-market strategy, user acquisition funnel optimization, and agile product iteration. She studied business at Nanyang Technological University, completed an Exchange Programme in Business at ESSEC Business School, and earned an MBA from Northwestern University - Kellogg School of Management. Koh has also held various senior management roles, including Senior Product Marketing Manager, Program Manager, and Consumer Insights roles at Alibaba Group, Venture Fellow at Mantra Capital, and Growth at Sealed Network. She functions as a strong cross-cultural communicator, with personal and professional experience spanning Southeast Asia, China, India, and the US. As a consulting associate at Frost & Sullivan, she advised on public sector and government practices. Koh offers expertise in consumer insights, analytics, digital marketing, growth strategies, new product launch, product operations, and program management.