Kristen Mitchell is a seasoned Vice President of Marketing, with an extensive career in driving digital marketing growth for retail, CPG, and DTC brands. Mitchell's career has been guided by a strong data-driven approach, which has brought her remarkable success in driving Customer Acquisition from paid and owned channels including Display, Paid Social Marketing, SEO, Affiliate and influencer, and SEM. Holding an MBA in Marketing and Finance from Northwestern University, Kellogg School of Management, and a Bachelor of Science in Chemical Engineering from the University of Virginia, Mitchell's expertise and qualifications have been honed to deliver outstanding results for her teams.

Mitchell's work experience has seen her hold senior positions at top brands across various industries. She currently serves as the VP of Growth & Digital Marketing at Max-Bone, where she has continued her reputation for excellence in driving digital marketing growth. Before joining Max-Bone, Mitchell served as the Vice President of Digital Marketing, Acquisition & International at Hudson's Bay Company, with previous positions at Hudson's Bay Company including Senior Director of Marketing, Acquisition & International as well as Director of Marketing, Acquisition & International.

Mitchell has also held several roles at Avon and Bloomingdale's, where she worked as an Online Marketing Director, Acquisition at Bloomingdale's, and Senior Marketing Manager, AVON Online at Avon, among other positions.

As a respected leader in her field, Mitchell offers a wealth of experience, demonstrating a consistently successful track record in growing the digital marketing presence of top brands. She is a sought-after speaker and industry commentator who leverages her expertise to achieve remarkable results throughout her career.