Mel Grau is a talented marketing expert with a passion for storytelling and addressing real human issues. She has experience in industries such as healthcare, tourism, and art, where she utilizes her skills in marketing automation, inbound marketing, social media, content marketing, and event marketing. Mel is also a firm believer that marketing is a team sport and that collaboration, constantly empowered by data-driven decision-making, is the key to success. She is an agile leader who encourages growth, innovation, and a shared vision, while also possessing the technical skills needed to leverage software such as Pardot/Salesforce, Adobe Creative Suite, Facebook Ads Manager/Power Editor, SurveyMonkey, and Qualtrics or GoToWebinar. Mel's solid education background includes a Bachelor of Arts degree in Journalism from the University of Wisconsin-Madison. Throughout her career, Mel has held various positions such as Senior Product Specialist, Marketing Communications Writer, Product Marketing Specialist, Senior Marketing Coordinator, Managing Editor, and Information Guide Supervisor. These roles include working at The Poynter Institute, WEA Trust, Curb Magazine, and Campus and Visitor Relations.