University of Wisconsin-Milwaukee

DePaul University

Customer Navigation Coordinator at Kohl’s

Responsible for executing the Product roadmap for hallmark.com end-to-end experience and ensuring the Backlog is properly prioritized and defined for the development team. 
- Plans sprints for optimal feature delivery in collaboration with product managers, technology partners and business stakeholders 
- Website accessibility lead

Hallmark Cards

Digital Product Owner

Led team of business analysts in charge of omnichannel  product information creation and management as well as vendor / brand setups. Transformed cross-organizational business processes to increase agility and improve operational efficiencies. 
- Oversaw execution of company-wide price change for  high profile national brands, coordinating efforts with team leads across the organization to update 650k products’ promotional data and ensure changes flowed through multiple downstream systems efficiently
- Managed total back-end merchandising org data, enabling financial cost reductions and optimizing resources to improve productivity and profitability

Kohl's

Associate Manager, Digital Product Information Transformation

Planned and implemented digital product enhancements to meet the needs of users and Kohl’s yearly objectives. Business owner of search, browse and recommendations products. 
- Supported moving to a responsive code base and design by gathering business requirements, leading UAT sessions and informing cross-functional partners on campaign milestones including post-launch performance metrics
- Worked with Product Managers to define product strategies and tactics based on customer data, prioritized backlog and communicated roadmap changes and KPIs to Sr Leadership weekly

Digital CX Strategy Planner

Analyzed product finding methods on kohls.com to identify shopping patterns / behaviors and provided actionable insights to improve customer satisfaction as well as core site KPIs.
- Owned reporting on various customer interaction points on Kohl’s.com, such as the top navigation menu and recommendations carousels; presented formal results and recommendations to upper management
- Spearheaded competitive / market research, identifying new industry trends and unlocking growth opportunities

Digital Product Findability Analyst

Coordinated efforts to improve kohls.com’s browse functionality by defining and executing attribution strategies, and identifying systematic and site enhancements and/or bug fixes related to site content.
- Built and implemented taxonomy mapping requirements to support launch of multi-million dollar company initiatives such as Sephora @ Kohl’s and Kohl’s Marketplace
- Served as data governance captain for Kohl’s site attributes and linked content

Digital Site Navigation & Findability Coordinator

Merchandised products across digital commerce channels via curated assortments; responsibilities included building kohls.com’s product taxonomy, attributes, links and other associated content.
- Audited product categories and added several key attributes to skus to improve SEO & conversion rates
- Helped roll out new product creation and information management tool by providing UAT feedback and creating training materials / guides

Gabriella Blasko