david yankelewitz

David Yankelewitz is the Founder and Executive Creative Director of Public Display of Affection (PDA), a creative studio based in Brooklyn, New York. Established in September 2021, PDA focuses on creating brand campaigns, experiences, NFTs, art, and fashion, emphasizing a connection between brands and consumers through innovative and engaging content.1

Professional Background

Yankelewitz has extensive experience in the advertising industry, having previously held significant roles such as:

• Executive Creative Director at R/GA (2019-2021): He led creative work for major clients like Verizon and was involved in notable projects, including building a virtual Super Bowl stadium in Fortnite.12

• Group Creative Director at Ogilvy & Mather (2015-2017): Here, he helped establish a content group that developed unconventional marketing strategies for various high-profile clients.12

• Group Creative Director at 360i (2011-2015): He was instrumental in winning new digital accounts and overseeing creative work for brands like Oreo and Ben & Jerry's.12

Earlier in his career, he worked as a VP at DDB Health and as a national business reporter for The Jerusalem Post, showcasing his diverse skill set that spans writing, creative direction, and strategic marketing.2

Education

Yankelewitz holds a Bachelor of Arts and Sciences degree in English with a focus on Creative Writing from the University of Pennsylvania, where he also contributed to student publications.1

Personal Philosophy

He describes his work at PDA as driven by the belief that "the more love you give, the more you receive," aiming to create campaigns that resonate deeply with audiences.2