Fairfield University

Norwood High School 

Associate, Events & Marketing at Her Campus Media

Jack Morton Worldwide

Associate Producer

Senior Media Coordinator 

· Planning and executing 5+ in person brand sponsored events a year, with attendee numbers ranging from 50 to 500
· Building, reporting, and monitoring event budgets and negotiating contracts as needed
· Forming and managing venue and vendor relationships to ensure successful execution of brand sponsored activations · Supporting talent relations and executing ROS briefings with talent regarding event details and technical logistics
· Facilitating event registration microsite build, optimizing in real time based on event logistics and SEO strategy
· Creating event promotion schedules, managing email marketing, and collaborating with the design and social team to create and implement engaging social posts to drive RSVPs and ticket sales
· Tracking and analyzing event metrics, based on campaign KPIs, to provide a client recap and improve for future events · Assisting with brainstorming, planning, executing, and live stream producing of 15+ virtual client and tentpole events a year, receiving event viewership numbers ranging from 250K to 1MM

Her Campus Media

Senior Associate, Events & Marketing

·	Developed social media content calendars in weekly and monthly sessions for a Real Estate agent’s Instagram and Facebook accounts
·	Designed graphics and creative copy in Canva to promote market information, new listings, and recently sold houses
·       Scheduled 3 or more posts a week in Facebook Creator Studio according to the social content calendar and relevant upcoming events 
·       Tracked post engagement and impressions in order to increase reach and improve copy and creatives for future postings

Freelance

Social Media Specialist

·	Supported the sales team with marketing research and data collection for the purpose of new business development  
·       Effectively organized data in Excel for a seamless search experience

Data Entry Specialist

·	Prepared and analyzed programmatic media plans and budgets according to recommendations 
·	Oversaw daily pacing and optimization of running campaigns
·	Conducted a programmatic audio POV for possible new campaigns 
·	Composed campaign recommendations to be delivered to the client 
·	Explored a case study with the intern class and presented our solution to the client and the agency
·	Performed a CRM study for a company’s website to help win new business for the agency

Digitas North America

Analyst, Programmatic Intern

·	Created engaging posts on Instagram according to client needs
·	Monitored and engaged with audience on social postings 
·	Drove consistent, relevant traffic and leads from the social network presence

Our Town Crier

Social Media Intern

·	Assisted in the planning, programming and execution of Her Conference, an event with 700 attendees, over 100 speakers, and over 30 sponsored brands
·	Directed 40 VIP attendees at Her Conference, as well as communicated with them prior regarding scheduling and important information
·	Accelerated sponsored partnerships by collecting the information to properly promote the companies on social media platforms
·	Monitored social media impressions from the conference, with #herconference becoming the 4th most trending hashtag in the NYC area
·	Researched and pitched new partnership opportunity to the Her Campus full-time team

Her Conference Intern

·	Directed 15 to 20 students a shift to scheduled meetings with the Dean of the Business School
·	Processed and filed paperwork for administrative purposes

Fairfield University Dolan School of Business

Office Assistant

·	Helped maintain an inviting environment to ensure a high level of customer service
·	Upheld attention to detail while in a fast-paced work environment
·	Reassured customers about body image in order to make them feel comfortable

Lauren Butts