Claxton Everett

Claxton Everett is a seasoned professional with over 8 years of experience in media planning/buying, social media marketing, and media strategy across various brands in healthcare, CPG, telecom, entertainment/gaming, B2B, and multicultural sectors.

His expertise lies in integrated media planning and buying, negotiating, client communications, consumer and B2B research, budget analysis, and competitive research.

Claxton is proficient in using tools such as MediaOcean (Prisma & Spectra), comScore, Datorama, Google AdWords and Analytics, DoubleClick Campaign Manager, Nielsen @plan, MRI, Donovan, and C3 Metrics.

He holds a Bachelor of Science degree in Comparative Media Studies from the Massachusetts Institute of Technology.

Claxton has held various key positions including Partner Manager II at Niantic, Inc., Associate Director at MediaCom, Zenith, and Media Assembly, Digital Manager at MediaVest, Senior Associate at MindShare, and Independent Marketing Support at eventwist, among others.

His career also includes roles at BrandReach, Singapore-MIT GAMBIT Game Lab, Fox Atomic Digital Viral Promotions/Production at Fox Searchlight, MIT Office of Minority Education, and HP Enterprise Services as an intern.

Throughout his career, Claxton has worked with renowned brands like Cancer Treatment Centers of America, Unilever (Axe, Klondike, Lipton PureLeaf), Comcast, Fairpoint Communications, Verizon FiOS and HUM, Sony PlayStation, SAP, ViveMejor, among others, showcasing his versatility and adaptability in the media industry.