Alok Singh

Alok Singh is a seasoned Digital Marketing Professional with over 9 years of experience in the industry. Singh started as an SEM Executive at Envigo Marketing Pvt. Ltd and continued to work his way up the ladder, handling multiple portfolios of digital performance marketing.

Singh's expertise lies in PPC Marketing, Media Planning, Media Buying, Customer Acquisition, Conversion Optimization, Social Media Marketing, Affiliate Marketing, and Online Branding. Singh is proficient in Google Adwords, Google Analytics, Google Tag Manager, Yahoo! Search Marketing, E-mail Marketing, and Display Ads. He has also handled various accounts in various verticals such as Travel, E-commerce, and Fashion, and worked with brands such as Paytm, Vogue, Travelyaari, and Global Desi.

Singh holds a PGDBM in Marketing and Operation from Asia Pacific Institute of Management Studies and a B-Tech in Electrical and Electronics from IIMT Engineering College. Presently, he serves as a Campaign Manager at Red Lemon, leading a close-knit PPC team and managing high-profile paid search campaigns.

In his work, Singh prioritizes business and buyer goals, constantly seeking new opportunities in the area of PPC and suggesting the most appropriate testing. He is adept at delivering campaign success under tight deadlines and high pressure, liaising with account managers at Google and other search engines.