Zoe Lu

Zoe Lu is a senior executive at Helium 10, a company that provides tools and services for Amazon sellers. She currently holds the position of Senior Vice President of Product at Helium 10, a Pacvue Company, based in the Greater Los Angeles Area.1

Professional Background

Zoe has been with Helium 10 since at least April 2023, when she took on her current role as SVP of Product.1 Her experience at the company appears to be quite positive, as she has expressed that working at Helium 10 is fulfilling for her on multiple levels. She appreciates that the company provides value to customers, builds quality products, and fosters a thriving work environment with great colleagues.2

Education

Zoe completed her undergraduate studies at Michigan State University, where she earned a Bachelor of Arts degree. Her areas of study included Digital Writing, UX/UI Design, Entrepreneurship, and Marketing.1

Personal Achievements

In addition to her corporate role, Zoe has personal experience as an Amazon seller. She started her Amazon FBA (Fulfillment by Amazon) side hustle in 2017 and has reportedly generated over $11.5 million in sales since then.4

Language Skills

Apart from English, Zoe has elementary proficiency in Spanish.1

Company Developments

During her tenure, Helium 10 has undergone significant changes. In March 2023, Zoe announced that Pacvue and Helium 10 had merged to form a complete commerce acceleration platform, offering a unified solution for scaling e-commerce businesses.3

Zoe Lu's LinkedIn profile username is indeed zoezappitell, as mentioned in the query.124