Devon Higgins

Devon Higgins is the Vice President of Marketing at PhotoUp, a company specializing in real estate photography and marketing solutions. He has played a significant role in the company's growth, helping it expand from $300,000 in annual revenue and 20 employees to over $2.5 million and more than 200 employees within a few years of joining in 2015.34

Higgins began his career in a logistics company after college but transitioned to marketing due to his passion for the field. He initially worked with a marketing consulting firm before becoming involved with PhotoUp, which he first encountered as a client. His expertise lies in digital marketing, content creation, and utilizing technology to enhance real estate marketing strategies.34

In addition to his role at PhotoUp, Higgins is also involved in developing tools like Agent Up, which assists agents in utilizing photography for their listings. He emphasizes the importance of professional marketing in real estate, advocating for the use of high-quality visuals to increase engagement and conversion rates.124

For more insights into his work and thoughts on marketing, Higgins has participated in various podcasts and interviews, discussing strategies for real estate professionals and the impact of technology on the industry.124