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Zoe McBride
Director, Client Insights - Service Management Group
Zoe McBride is the Director of Client Insights at SMG - Service Management Group. She has a diverse professional background, beginning her career in 2010 as a Campaign Caller at Newnham College, University of Cambridge. Following that, she worked as an Archaeologist at Gerry Martin Associates, which showcases her varied interests and skills beyond her current role in client insights.1
In her current position at SMG, Zoe is responsible for managing client insights, which involves analyzing customer data and feedback to help businesses enhance their customer experience and drive growth. Her expertise in customer insight management is complemented by her experience in retail and sales, making her well-equipped to understand and meet client needs effectively.1
