Zee Fras

Zee Dinally FRAS is an experienced entrepreneur with a 15+ year career providing expert advice to a wide range of clients in educational and corporate sectors.

Specializing in 360° digital projection technology, Zee excels in conceptualizing large-scale installations, sustainable growth strategies, and business development.

As the CEO of Immersive Experiences and a former Planetarium Sales Director, Zee has a proven track record in successfully managing diverse projects and businesses.

Recognized for achievements like being named The Best Planetarium Specialist Provider in 2019, Zee is dedicated to exceeding financial goals and client expectations.

With a background that includes roles in immersive technology, education, and consultancy, Zee is well-equipped to guide clients through projects and business strategies.

Zee's career spans from entrepreneurial ventures like Immersive Theatres to managerial positions at Global Immersive Ltd and Discovery Dome, showcasing a depth of experience in diverse industries.