Erica Zandelin

Zandelin Erica is a seasoned digital marketing professional with over 20 years of experience at Scania, specializing in corporate and business units' digital needs.

She has a proven track record in developing global web and digital presence, social media strategies, lead generation, and online campaign management.

Zandelin leads a team that oversees Scania's global web presence, ensuring brand consistency and business alignment across corporate, regional websites, dealerships, workshops, and production units worldwide.

Her expertise extends to managing global intranet solutions to enhance employee experience and engagement within the organization.

She played a pivotal role in establishing and nurturing Scania's social media channels to boost brand awareness and storytelling.

Zandelin's work revolves around coaching, leading, driving, and coordinating various digital initiatives, emphasizing data-driven, targeted, and personalized online marketing for optimal outcomes.

She holds a degree in Information/Communication from RMI Berghs, Stockholm, Sweden, and pursued studies at Thomasgymnasiet, Strängnäs, Sweden.

Zandelin's career includes roles such as Head of Online Management & Digital Solutions at Scania CV AB, and positions in online governance, project management, and marketing at Scania Group, Audi Sverige, and Porsche.