Zach Ricketson, MS.

Product Marketing Manager | Marketing Operations | Marketing Strategy | Data Analytics | Customer Engagement | Project Management

Zach Ricketson, MS. is a seasoned marketing and communications professional with over 14 years of experience across various industries. He is currently the Head of Business Operations and Marketing at MH3, a position he has held since May 2020.1

Professional Background

Zach's career spans multiple sectors, including:

Mental health and well-being
Digital commerce
Data and analytics
Consumer packaged goods

He has experience working in several start-up environments and has been responsible for building teams and departments from the ground up in industries such as Automotive, Marketing Tech, FinTech, Mental Health & Wellbeing, and Cannabis CPG.1

Education

Zach holds two degrees from Southern Illinois University, Carbondale:

Bachelor of Science in Journalism, with a focus on Advertising/Integrated Marketing Communications (2003-2007)
Master of Science in Media and Media Management Studies, specializing in Advertising and Integrated Marketing Communications (2008-2009)1

Career Highlights

MH3: Head of Business Operations and Marketing (May 2020 - Present)
Cresco Labs:
- National Brand Manager (March 2022 - January 2023)
- National Trade Marketing Manager (October 2020 - March 2022)
- Brand Management (April 2019 - October 2020)
Target Data: Manager, Content Marketing (August 2017 - February 2018)
Cars.com: Associate Manager, B2B Content and Field Marketing (January 2016 - June 2017)1

Skills and Expertise

Zach's expertise includes:

Product marketing and development
Marketing strategy
Digital commerce
Data and analytics
Omni-channel strategies
Content marketing
B2B marketing
Brand management

He is known for designing, developing, implementing, analyzing, and creating processes to support business goals, ensuring proper communications and training in cross-functional environments.1

Recent Achievements

Zach is a graduate of the CVS Health Executive Learning Summit for diverse suppliers via Roger Williams University in 2023.1 He has also been involved in recent collaborations, such as working with Cheryl Vargas and Studio 928 for H&M in April 2024.2

Throughout his career, Zach has demonstrated a strong ability to adapt to various industries and excel in marketing and operations roles, making him a versatile and experienced professional in the field of product marketing and operations management.