Colgate University

Hopkins School

Director Of Business Development at Industria Creative

HEATLAMP, LLC

Owner

Industria Creative

Business Development

Responsible for identifying, solidifying and growing consumer brand marketing communication opportunities within the pharma-focused agency. Clients included: Netflix, VF Corp., Viacom, Audi, Citi, etc.

toddstreet

Client Engagement & Business Development 

Formulated, managed and provided operational, account and business development counsel to launch a new, experientially-focused agency with a mission to deliver memorable and impactful experiential and non-traditional campaigns designed to support client marketing communication plans to a diverse range of blue-chip brands. Generated agency partnerships with organizations including: LVMH, Lucasfilm, Procter & Gamble, Infinium Spirits, and various PR agency client partners.

RISE & SET : Experiential Marketing

Strategy and Development

Agency leader providing trusted senior level PR and global communications strategy and support to brand marketing department clients (Microsoft, Rolls-Royce, Alcon, Hennessy, etc.). Developed and managed deployment of marketing communications programs that generate significant brand awareness (PR and social content and coverage) and deliver on business goals, strengthening the brands’ influence among consumers, motivating internal stakeholders and driving desired brand perception.

Cohn & Wolfe

Senior Vice President, Consumer Marketing

Prince Sports, Inc. (2007 - 2014):  
www.princetennis.com

· Expanded role and responsibilities from overseeing internal and external public relations and communications efforts to managing all global marketing communications (PR, digital/social, advertising, event/experiential, athlete and partner sponsorship, retail support and promotional marketing) for the highly recognized global tennis and racket sport brand 

· Managed all outside agency partners focused on building brand equity, generate PR/media and social coverage and awareness, increase trade sell-in and drive consumer sell-through 

· Provided communication direction and support (toolbox) to local market international sales & marketing teams (Americas, EMEA, Asia/Asia Pacific)

· Provided executive leadership team and organization internal and external communications leadership through two ownership transitions


Authentic Brands Group, LLC (2012 - 2014): 
www.authenticbrandsgroup.com/

· Tapped to join new ownership group of Prince Sports, Inc. following its acquisition by Authentic Brands Group in 2012
                     
· Oversaw marketing communications while transitioning the brand from operating company to licensing model under new ownership
  
· Established and managed new global licensees partners and deployed go-to- market strategies and positioning for Prince and newly acquired portfolio brands (i.e Spyder Ski®, Juicy Couture®, etc.)

· Manage teams (internal and external) to deliver most cost-effective paid, earned, owned communications initiatives on behalf of licensed brands (strong digital & PR focus)

Authentic Brands Group

Vice President, Global Marketing & Communications

•  Provided client-facing counsel and support to practice area that developed and executed integrated communication programs to launch and/or support consumer brands in multiple categories/channels including the introduction and management of XM Satellite Radio (now Sirius/XM) - a new disruptive consumer technology hard goods and programming company taking on terrestrial radio; Other brand clients included (P&G (Old Spice), Unilever (Lipton Tea), Kashi, DirecTV, etc. )

Citizen Relations™ is an international, award-winning public relations and integrated communications agency with specific strengths in consumer technology, food & beverage, consumer packaged goods, travel & tourism, automotive, energy and financial services. Our mission is to inspire citizens to act and fuel business and brand success for our clients. We achieve this by offering the most collaborative business model in the industry built to move at the speed of News, Now.

Citizen Relations International (Formerly PainePR)

Director

Provided support to a consumer-marketing team that developed industry award-winning integrated communication and PR strategies for various Fortune 500 brands through multiple marketing channels designed to generate positive coverage for brand and product; Brand clients included: (i.e HP (Hewlett-Packard), Hanes Apparel, Hershey’s/Reese's, DuPont, Pfizer)

Part of Interpublic Group (IPG), Weber Shandwick is a leading global public relations agency with offices in 81 countries around the world. The firm's success is built on its deep commitment to client service, creativity, collaboration and harnessing the power of Advocates - engaging stakeholders in new and creative ways to build brands and reputation. Weber Shandwick provides strategy and execution across practices such as consumer marketing, technology, public affairs, and corporate/financial and crisis management. Its specialized services include digital/social media, advocacy advertising, market research, and corporate responsibility; www.webershandwick.com

Zach Perles