Suggestions
Michael McNeil
CMO at LAWLESS Beauty
Michael McNeil is the Chief Marketing Officer at LAWLESS Beauty, a position he has held since October 2021.13 With extensive experience in the beauty industry, McNeil has built a career spanning various leadership roles in marketing and strategy for several prominent beauty brands.
Career Highlights
Previous Positions::
- Senior Vice President of Global Marketing, Communications, and Strategy at Huda Beauty13
- Vice President of Integrated Marketing NA at Huda Beauty1
- Vice President of Digital Marketing at Milani Cosmetics1
- Vice President of Sales and Marketing at Jouer Cosmetics1
- Director of Marketing at Anastasia Beverly Hills1
Expertise
McNeil's work experience showcases his proficiency in:
- Beauty marketing
- Strategy development
- Driving revenue growth
- Creating global marketing plans
- Overseeing digital, retail, and promotional marketing1
At Huda Beauty, he led a global team responsible for brand marketing, social media, public relations, events, and influencer marketing.1
Education
Michael McNeil attended Loyola Marymount University from 2004 to 2007, where he obtained a Bachelor of Arts degree in Political Science and Government.1
Current Role at LAWLESS Beauty
As the Chief Marketing Officer at LAWLESS Beauty, McNeil plays a crucial role in the company's marketing strategies. He has been instrumental in the brand's recent expansion into skincare with the "Forget the Filler" product franchise.2
McNeil's approach at LAWLESS Beauty includes:
- Leveraging credibility and authority from multiple trustworthy sources
- Focusing on video content, having quadrupled the video budget in the past two years
- Utilizing micro- and nano-influencer-produced video content
- Implementing digital advertising strategies that drive traffic to Sephora.com and LawlessBeauty.com2
Under McNeil's leadership, LAWLESS Beauty has seen significant growth, with overall sales increasing 135% year-over-year and revenue more than doubling for four consecutive years.2
