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Zac Ford
Senior Manager, Ticketing Operations
Professional Background
Zac Ford is a seasoned professional in the field of ticketing operations and customer service within the theatre industry. With a robust background and impressive career trajectory, Zac has cultivated a reputation as a highly capable manager and leader. Having worked with some of the most prominent theatre organizations in the United States, Zac's expertise lies in effectively managing ticket sales, enhancing customer interactions, and optimizing subscription services.
Throughout Zac's career, he has dedicated himself to elevating the customer experience in the realm of live theatre. Currently serving as the Senior Manager of Ticketing Operations at The Public Theater, Zac plays an integral role in overseeing the ticketing strategy and operations for one of New York City's most esteemed cultural institutions. His experience at The Public Theater has allowed him to bring innovation and creativity to ticket sales and customer engagement, ensuring that patrons have a seamless and enjoyable experience when attending performances.
Before his current position, Zac held the role of Associate Director of Ticket Services at The Public Theater, where he was responsible for leading a team that dealt with ticket sales and customer relations. His leadership capabilities shone through during this period, as he implemented new strategies to streamline processes, increase ticket sales, and improve services provided to customers. This role built upon his previous experiences at Shakespeare Theatre Company, where he significantly contributed as both the Subscriptions and Priority Services Manager and Sales Supervisor. Zac's time at Shakespeare Theatre Company was characterized by a commitment to service excellence and a deep understanding of audience needs within the subscription model.
Additionally, Zac began his career at Broadway Across America as a Customer Service Representative, where he developed foundational skills in customer engagement, communication, and ticket sales processes. This early experience equipped him with the knowledge necessary to transition into managerial roles, further honing his ability to connect with diverse audiences and cater to their theatre interests.
Education and Achievements
Zac Ford graduated with a Bachelor of Arts in Theatre Arts from Eastern Kentucky University. This solid educational foundation has served as a springboard for his passion for the performing arts and has informed his understanding of the intricacies involved in theatre productions. His academic background instilled in him a global perspective on the theatrical landscape, which he applies to his work in ticketing operations.
Zac’s educational achievements are complemented by his professional contributions, including his involvement in various ticketing and customer service initiatives that have led to increased audience engagement and satisfaction. His efforts to develop innovative ticketing strategies and improve customer relations have made significant impacts on the organizations he has worked for.
Achievements
Over the years, Zac has been recognized for his dedication to excellence in ticketing operations and his commitment to the performing arts community. He has led successful campaigns that enhanced the organization’s reach to patrons, ultimately leading to increased ticket sales and improved patron loyalty. Zac's ability to analyze market trends and tailor ticketing offerings is considered commendable, further solidifying his role as an influential figure within the theatre ticketing landscape.
As a proactive leader, Zac has championed various initiatives aimed at diversifying the audience base and enhancing the theatre experience for all patrons. His strategic initiatives have not only maximized ticket sales but have also attracted new audiences, thereby fostering a vibrant appreciation for live theatre.
With an unyielding passion for the arts and a proven track record in ticketing operations and customer relations, Zac Ford continues to contribute positively to the theatre community. He is well-regarded by colleagues and patrons alike for his approach to excellence and his unwavering dedication to ensuring that every theatregoer has a memorable and impactful experience.