Yusef Sirius-El

Yusef Sirius-El, also known as Joe Davis-El, is a highly skilled professional with over 20 years of specialization in the footwear industry.

His background as a formally trained fine artist in oil painting and illustration has enabled him to bring a unique blend of creativity and technical expertise to his designs, particularly focusing on athletic footwear categories.

Aside from his professional pursuits, Yusef is a multi-talented individual who enjoys exploring other interests such as recording music and developing movie scripts.

Based in New York City, Yusef is recognized as a rare gem within the industry, with a history of being courted by major players like Peter Moore of ADIDAS, showcasing his exceptional potential and talent.

Yusef's educational background includes studying Design and Visual Communications at Pratt Institute, as well as Fine and Studio Arts at Carnegie Mellon University.

Throughout his career, Yusef has held key positions at renowned organizations, serving as the Footwear Director at GIZA OLYMPIUS and previously contributing as the Senior Designer Heritage Collection at Fila, among other notable roles in the industry.