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Yu Zhaohan
vivo - Director, Customer insight and product strategy
Yu Zhaohan is the Director of Customer Insight and Product Strategy at Vivo, a prominent telecommunications company. Based in Shanghai, China, he has developed a strong background in strategic planning and business management, which he has honed through various senior product management roles prior to his current position.1
Zhaohan's expertise lies in leveraging customer insights to inform product development and marketing strategies, ensuring that Vivo remains competitive in the rapidly evolving tech landscape. His educational background includes studies at INSEAD, which complements his professional experience in both product strategy and customer engagement.2
In his role at Vivo, Zhaohan focuses on understanding consumer behavior and preferences to shape the company's product offerings effectively. This approach is particularly crucial as Vivo seeks to enhance its market presence and adapt to changing consumer demands in the digital era.1
