Yolanda White

Yolanda White is the founder and CEO of Dayo Women, a luxury loungewear company based in Atlanta, Georgia.14 She launched the company in 2018 after working for over 20 years as a leading executive managing billion-dollar brands across various industries, including cosmetics, automotive, food, and beverages.1

Career Background

Before founding Dayo Women, White held several management positions at Coca-Cola, where her strong corporate background proved extremely helpful in her entrepreneurial pursuits.1 Her extensive experience in marketing and brand management has been instrumental in developing and growing her own fashion brand.

Dayo Women

White created Dayo Women to fill a gap she identified in the loungewear market. The company offers approximately 40 different styles of loungewear and leisurewear, including wrap tops, pant sets, robe dresses, and accessories.1 Dayo's products are designed to provide comfort and style for women in various settings, from entertaining at home to working remotely and traveling.

Business Growth and Vision

Since its inception, Dayo Women has experienced organic growth, with annual revenue reaching $300,000.1 White has set ambitious goals for the company, aiming to increase annual revenue to $5 million within five years. She plans to achieve this by expanding product offerings, strengthening collaborations with Amazon and other retailers, and reaching new consumer segments.1

Entrepreneurial Challenges

As a woman entrepreneur, White has faced challenges in obtaining capital and distribution opportunities to scale her business effectively.1 She initially bootstrapped the company with a $350,000 investment of her own funds and is now seeking seed money to expand her team, enhance digital capabilities, and increase inventory.1

Personal Philosophy

White is committed to empowering and uplifting women through her brand.3 She aims to inspire women and deepen their self-love, offering additional support through tools like a blog, journal, and cards.1 Her approach to fashion and business reflects her understanding of the evolving needs and desires of modern women in both their professional and personal lives.2