Yoav Fael

Yoav Fael is a serial entrepreneur and the co-founder of the Swipify Shopify app, which aims to enhance the shopping experience on Shopify platforms by creating a Tinder-like interface. This innovative approach is designed to increase customer engagement, encouraging users to explore more products and ultimately boosting sales metrics such as cart additions and lifetime value per customer.23

In addition to his role at Swipify, Fael has a background in developing affiliate marketing strategies, as evidenced by his involvement in an affiliate marketing course app he developed.1 He is also known for his passion for creating new products and exploring emerging technologies, which aligns with his entrepreneurial endeavors.3

Fael is based in Jerusalem, Israel, and has been active in the tech and software development sectors, contributing to various projects and initiatives related to e-commerce and digital marketing.23