Ylana Perrella is a professional with a career in Communication and Marketing, having held managerial and strategic positions in large national and multinational companies. She is experienced in managing and implementing Marketing strategies, Trade Marketing, Product Management, and Planning, enabling strategic decision-making. Ylana has expertise in planning and developing institutional marketing actions, internal communication, endomarketing, press relations, digital marketing, and public relations. She excels in strategic planning, project management, budget control, and managing marketing and communication budgets. Her skills also include organizing and administering internal and external events to enhance brand positioning and customer relationships. Ylana is known for her inclusive leadership style, fostering high performance in cross-functional teams through employee training and achieving business objectives.