Yenee Kim

Yenee Kim is an Assistant Professor at EDHEC Business School, where she has been teaching since 2020. She holds a Ph.D. in Marketing from ESSEC Business School and has a strong academic background in marketing research, particularly focusing on information processing strategies, sales influence tactics, and retailing.123

Academic Contributions

Yenee Kim has actively contributed to the academic community by presenting her research at various prestigious conferences, including those organized by the American Marketing Association and the European Marketing Academy. Her work is aimed at building theories within her field and has been published in peer-reviewed journals. Notably, her recent publications include:

• An article titled "Adaptive selling on the basis of customer shopping goals in retail sales," published in the Journal of the Academy of Marketing Science (March 2024).
• A piece discussing educational access for disadvantaged groups, featured in EDHEC VOX (April 2023) .13

Educational Background

In addition to her Ph.D., Yenee Kim has a master's degree from Seoul National University, which complements her extensive knowledge and expertise in marketing .1

Professional Experience

Before joining EDHEC, she was involved with ESSEC Business School, further enhancing her profile as a knowledgeable educator and researcher in marketing .4

Yenee Kim's contributions to academia and her focus on practical applications of marketing theory make her a significant figure in her field.