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Yaw Owusu-Barimah
CoFounder, Marketing & Product @ Hingeto.com (YC W16)
Yaw Owusu-Barimah is a professional with exceptional expertise in member acquisition through data-driven marketing strategies.
His specialties include CPC, CPA, CPM online media buying, optimizing for direct response, retargeting, and branding campaigns.
He excels in website, landing page, and site registration testing and optimization through AB testing techniques.
Yaw is well-versed in Social Media Marketing, covering platforms such as Facebook, Twitter, and Blogger Outreach.
Additionally, he has experience in Affiliate Marketing as both an advertiser and publisher, working with platforms like CJ, Linkshare, and GAN.
His skill set extends to Search Engine Marketing, encompassing both SEO and SEM practices.
Yaw Owusu-Barimah is proficient in Email and CRM Marketing, Ecommerce Analytics, and Facebook Advertising.
He has a robust educational background, having studied at Y Combinator's Startup Accelerator and Isenberg School of Management, UMass Amherst.
Furthermore, Yaw has held key positions in various organizations, including being the Co-Founder of Hingeto.
His previous roles include VP of Product and Growth, Director of Operations and Product Development, Head of Marketing, and Marketing Director at reputable companies like Karmaloop.com and PLNDR.
Before that, he was the Owner and Editor at Home Design Find and an Implementation Consultant at Pyxis Mobile.
