Yaw Owusu-Barimah

Yaw Owusu-Barimah is a seasoned professional with expertise in member acquisition through data-driven marketing. He excels in CPC, CPA, CPM online media buying, optimizing for direct response, retargeting, and branding campaigns. Yaw is well-versed in website, landing page, and site registration testing and optimization through AB testing. He has a strong background in Social Media Marketing, particularly on platforms like Facebook, Twitter, and Blogger Outreach. Additionally, Yaw has experience in Affiliate Marketing both as an advertiser and publisher, with proficiency in CJ, Linkshare, and GAN. His skill set also includes Search Engine Marketing (SEO & SEM), Email and CRM Marketing, Ecommerce Analytics, and Facebook Advertising.

Yaw Owusu-Barimah is a graduate of Isenberg School of Management, UMass Amherst, and has furthered his education by studying at the prestigious Y Combinator under the Startup Accelerator program.

Yaw Owusu-Barimah has held key roles in various organizations, including being the Co-Founder at Hingeto. Previously, he served as the VP of Product and Growth for Kazbah and PLNDR at Karmaloop.com, the Director of Operations and Product Development for the same brands, and also as the Head of Marketing at Karmaloop.com. His experience also extends to being the Marketing Director and Growth Hacker at PLNDR.com. Before these roles, Yaw was the Owner and Editor at Home Design Find and worked as an Implementation Consultant at Pyxis Mobile.