Stacy Mitchell is an experienced researcher and analyst specializing in a range of areas, including customer experience, product development, and pricing strategy. With an educational background in sociology and marketing, coupled with several years of professional experience, she brings a unique perspective to her work. Mitchell is currently a Director at Ipsos, where she leads analyses for a variety of businesses. Prior to that, she held a number of roles at Ipsos, including Senior Account Manager and Research Manager. In addition, Mitchell worked as a Statistician at Synovate, a Statistical Consultant at The Ohio State University, and a Graduate Teaching Associate. Her areas of expertise include Structural Equation modeling, Factor Analysis, Multivariate Regression, Segmentation, and Choice-Based Modeling.