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Yassine Mahdar
Reinventing OOH/DOOH with Datas, Tracking and Retargeting
Yassine Mahdar is the CEO and Founder of Turnadon, a company that operates a network of connected screens for outdoor advertising.1 He founded Turnadon in December 2016 and has been leading the company since then.1
Professional Background
Prior to founding Turnadon, Yassine Mahdar held several positions in the IT consulting sector:
- Consultant IT for SNCF (July 2016 - November 2016)
- Consultant IT for SFR, focusing on asset management and maintenance (August 2015 - November 2016)
- Consultant IT for Air Liquide, working on asset management and CMMS (October 2014 - July 2015)
- IT Services Management Consultant for BNP Paribas (March 2014 - October 2014)1
Education and Certifications
- Graduated as a General Engineer from ECAM-EPMI (2009 - 2014)
- Holds an ITIL Foundation v3 certification (issued February 2015)1
Languages
Yassine Mahdar is proficient in multiple languages:
- French (native or bilingual proficiency)
- English (professional working proficiency)
- German (limited working proficiency)1
Company Overview
Turnadon, under Yassine Mahdar's leadership, is described as the first qualitative and measurable urban DOOH (Digital Out-of-Home) screen network. The company enables its partners to reach over 6 million contacts per month through video advertising in major French cities.1