Yasmin Dastmalchi

Yasmin Dastmalchi is an experienced marketing professional currently serving as the General Manager, USA at NYX Professional Makeup.1 With over 15 years of experience in the beauty industry, she has built a strong career primarily within the L'Oréal group of companies.

Career Progression

Yasmin's career at L'Oréal has been marked by steady growth and increasing responsibilities:

1. NYX Professional Makeup

   • General Manager, USA (September 2021 - Present)
   • Senior Vice President Marketing and Digital (January 2020 - January 2022)

2. Baxter of California (L'Oréal)

   • SVP Global Marketing (October 2017 - January 2022)
   • Assistant Vice President Marketing (October 2015 - January 2022)

3. L'Oréal

   • Assistant Vice President (October 2014 - January 2022)
   • Marketing Director (May 2011 - September 2014)
   • Manager, Global Marketing for Matrix (July 2007 - May 2011)

Key Responsibilities and Achievements

Throughout her career, Yasmin has demonstrated expertise in:

• Strategic marketing direction and execution
• Brand development and repositioning
• Product launches across global markets
• Team leadership and management
• Cross-functional collaboration
• Budget management and revenue growth

Some of her notable accomplishments include:

• Leading critical new product launches across 50+ global markets
• Spearheading a complete re-launch and re-branding strategy for an entire product range
• Developing comprehensive three-year marketing plans
• Managing outside agencies and in-house creative teams

Education

Yasmin holds a Bachelor of Science degree from the University of California, Davis, which she obtained between 2000 and 2004.1

Yasmin Dastmalchi's career trajectory showcases her expertise in the beauty industry, particularly in marketing and brand management within the L'Oréal ecosystem. Her current role as General Manager, USA at NYX Professional Makeup represents the culmination of her extensive experience and leadership in the field.