Yashwanth B.M

Yashwanth B M is the Founder & CEO of DesignString, a company that focuses on creating user-centric digital products with a strong emphasis on UX strategy and design. With a passion for design and entrepreneurship, he advocates for a design-first approach in business, which led to the establishment of DesignString in 2014. Yashwanth has been instrumental in assisting tech products from various industries in incorporating great design into their expertise. He enjoys collaborating with tech entrepreneurs who are dedicated to enhancing the user experience in the digital world.

Yashwanth's journey with Amby began as an internal initiative to enhance the efficiency and alignment of the DesignString team with broader business objectives. What initially started as an experiment with OKRs evolved into a successful product. Through Amby, the goal is to transform 'business strategy' from mere presentations to actionable insights for individuals across all levels within an organization.