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Yasemin Dormen
Marketing Director at Netflix
Yasemin Dormen is the Marketing Director at Netflix, based in Istanbul, Turkey.23 She has extensive experience in marketing strategy, social marketing, social media, and content marketing.2 Dormen has been working at Netflix for over 5 years, starting as a Senior Marketing Manager and later being promoted to Marketing Director.14
Prior to her role at Netflix, Dormen worked for Castrol in Turkey and served the brand in various geographies including the Middle East.6 She has a background in entertainment industry marketing and has been involved in several notable Netflix campaigns.5
One significant event in Dormen's career at Netflix involved a social media campaign for the show Black Mirror in Turkey. Her attempt to create buzz with cryptic messages backfired, leading to negative press. However, Dormen took responsibility for the mistake, explained her thought process, and shared what she learned. This approach, known as "sunshining" at Netflix, led to her promotion to Senior Marketing Manager five months later, and to Director of Marketing 18 months after that.1
Dormen's educational background includes studying at Tufts University.2
