Alex Hernández

Alex Montas Hernández is the Executive Vice President of Marketing and Growth at BENlabs, where he plays a crucial role in shaping the company's marketing strategies and driving growth initiatives. He is recognized as a seasoned marketing expert with a strong focus on data-driven decision-making and innovative marketing techniques.

Montas has a notable background in marketing, having previously served as the Vice President of Growth Marketing at BEN. His expertise lies in leveraging data to enhance marketing effectiveness, understanding consumer behavior, and adapting to the rapidly changing marketing landscape. He emphasizes the importance of authenticity and transparency in building consumer trust and engagement.14

In addition to his professional role, Montas is active on social media, sharing insights and strategies related to marketing trends. His contributions to discussions on platforms like LinkedIn highlight his commitment to helping brands navigate the complexities of modern marketing.23