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Yaron Peled
Partner at Trenderway
Yaron Peled, a versatile professional, transitioned from the corporate world to the serene setting of Trenderway Farm in the Cornish countryside.
Since taking over Trenderway Farm in 2008, Yaron has transformed it into an Award-Winning 5 Star Farmhouse B&B and a sought-after wedding venue and event space.
In response to 2020's challenges, Yaron embarked on the conversion to Organic Production, showcasing his commitment to sustainable farming practices.
Yaron's expertise spans across various domains including business and marketing management, e-commerce, project and program management, and account management.
With a background in agriculture and direct marketing, Yaron has a unique blend of skills that he applies in his agribusiness endeavors at Trenderway Farm.
Yaron's specialities include CRM, strategy, product management, operations, and hospitality, among others, reflecting his diverse skill set.
Having steered projects with global corporates, Yaron brings a wealth of experience in dynamic, change-driven markets to his farm management role.
Yaron's educational background includes studies in Direct Marketing at Edinburgh Napier University and Agriculture at Hebrew University of Jerusalem.
Throughout his career, Yaron held various roles at organizations like glooq UK, Hilton International, Adobe Systems Europe, and MacWarehouse UK.
Yaron's journey has seen him navigate through roles as a barista, tractor driver, event manager, and cattle herder, exemplifying his adaptability and hands-on approach to tasks.