Mark Wiedermann

Mark Wiedermann is the Chief Commercial Officer (CCO) at Harvest Road Group, a diversified agri-food company based in Western Australia.12 He was appointed to this newly created position in 2021, joining the company's expanded Leadership Team.2

Background and Experience

Mark Wiedermann brings over 20 years of leadership experience to his role at Harvest Road:

• FMCG Industry: He has extensive experience in the fast-moving consumer goods (FMCG) sector.2
• Coca-Cola: Wiedermann spent 10 years with Coca-Cola Amatil and The Coca-Cola Company, working in sales, marketing, and strategy roles across domestic and global businesses.2
• Suntory Group: Prior to joining Harvest Road, he held executive positions at Suntory Group for eight years, focusing on marketing, commercial, and innovation roles in Australia and New Zealand.2

Role at Harvest Road

As Chief Commercial Officer, Wiedermann is responsible for:

• Overseeing the company's growing sales and marketing operations.2
• Helping to accelerate Harvest Road's growth agenda as a market leader and sustainable producer.2
• Expanding the company's international market share.2
• Promoting Western Australia's reputation for sustainable and ethical food production.2

Vision and Approach

Wiedermann has expressed enthusiasm for Harvest Road's potential, stating:

"Harvest Road Group has an exciting opportunity to continue to grow its international market share and deepen and broaden Western Australia's reputation as a globally-renowned provenance and world leader in sustainable and ethical food production that is home to some of the world's best premium food products."2

His appointment, along with other key leadership roles, is part of Harvest Road's strategy to capitalize on increased global demand for high-quality and sustainable foods, including both traditional and new protein sources.2