Yann Toutant

Yann Toutant is a prominent figure in the field of subscription-based business models, particularly known for his expertise in transforming product-based businesses into "As-A-Service" offerings. He is the CEO and co-founder of Black Winch, a company dedicated to helping organizations implement scalable subscription models that enhance user experience and promote circular economy principles.

Professional Background

Yann Toutant has over 25 years of experience in the ICT industry, with a significant portion spent as the CEO of Econocom’s Dutch operations. His extensive background has equipped him with the knowledge and skills necessary to guide companies through the complexities of shifting their business models from traditional sales to subscription services. At Black Winch, he focuses on integrating all components of an As-A-Service offering into a cohesive model that can be managed in-house by companies.

Authorial Work

In early 2022, Yann published his first book titled "As-A-Service: Turn Your Product-Based Business into a Subscription Model." The book aims to provide insights and practical guidance for businesses looking to navigate this transition. It addresses the unique challenges faced by physical product companies in adopting As-A-Service models and emphasizes the importance of customer experience, sustainability, and resource management in this new paradigm.12

Philosophy and Vision

Yann is a strong advocate for the circular economy, believing that manufacturers can play a crucial role in preserving natural resources by shifting ownership models. This approach not only allows companies to maintain control over their products but also encourages responsible practices such as recycling and reusing materials. He promotes a mindset shift from ownership to "usership," which aligns with contemporary consumer expectations.13

Global Experience

Originally from France, Yann has lived and worked across various countries, including the U.S., Spain, Belgium, and Scandinavia. He currently resides in the Netherlands but embraces a location-independent entrepreneurial lifestyle. This international perspective informs his approach to business and innovation, particularly in adapting to post-pandemic market dynamics.14

In summary, Yann Toutant is a thought leader in the As-A-Service domain, combining his extensive industry experience with a commitment to sustainability and innovative business practices.