Yale Cohen

Yale Cohen is a seasoned professional in the advertising and media industry who recently joined X (formerly Twitter) as the Head of Brand Safety & Advertising Solutions.3 He started this new position in May 2024, after a successful 14-year tenure at Publicis Media.2

Career Highlights

Publicis Media Experience: Yale spent 14 years at Publicis Media, where he excelled in various aspects of his job, including planning and managing campaigns, as well as conducting post-run evaluations. His colleagues praised him for his exceptional attention to detail.1

Transition to X: On May 28, 2024, Yale announced his new role at X, expressing excitement about the opportunity.3 This move came after leaving Publicis Media, where he had described his experience as "winning the lottery" due to the constant change and growth opportunities.2

Recent Contributions at X

In his role as Head of Brand Safety & Advertising Solutions, Yale has been actively involved in X's initiatives to improve transparency and user safety. On September 25, 2024, he shared the release of X's Global Transparency report, demonstrating the company's commitment to these important issues.4

Professional Qualities

Yale is known for his:

• Excellent campaign management skills
• Strong attention to detail
• Adaptability to constant change
• Commitment to transparency and user safety in advertising

Yale Cohen's LinkedIn profile (username: yalecohen) serves as a platform for him to share updates about his professional journey and the initiatives he's involved with at X.