<a href="https://www.huffingtonpost.com.au/2017/05/31/the-personality-differences-between-cat-and-dog-people-are-exact_a_22118533/" target="_blank">The Personality Differences Between Dog And People Are Exactly What You'd Expect</a>&nbsp;&nbsp;<font color="#6f6f6f">Huffington Post Australia</font>

The Personality Differences Between Dog And People Are Exactly What You'd Expect - Huffington Post Australia

Sela college

Mashav

Grad School

Head Of Sales & Marketing at Prime. total product design  -  Co-host: Another podcast for product

•	Design, develop, and deploy AI chatbots tailored to client needs across multiple platforms.
•	Manage all client interactions, from initial consultations to ongoing support and optimization.
•	Oversee the entire product lifecycle, ensuring that solutions are delivered on time and meet client expectations.
•	Continuously research and integrate the latest AI technologies to enhance service offerings.
•	Handle all business operations, including marketing, sales, and financial management.

Achievements:
•	Successfully developed and launched AI chatbot solutions that have improved customer engagement and operational efficiency for clients.
•	Built a reputation for delivering high-quality, reliable AI services across diverse industries.
•	Maintained a client retention rate through personalized support and continuous innovation.
•	Expanded service offerings to include multi-platform integrations, increasing client reach and engagement.

Convertsation

Owner

I specialize in providing expert Product Marketing counsel to innovative product companies. 

My role involves crafting and executing strategic marketing initiatives that drive product growth, market adoption, and customer engagement. With a deep understanding of the product lifecycle, I collaborate with teams to identify key market opportunities, develop compelling value propositions, and create go-to-market strategies that resonate with target audiences.

Key Responsibilities:
	•	Lead the development of product positioning and messaging that differentiates clients’ products in the market.
	•	Advise on market research and competitive analysis to inform product development and marketing strategies.
	•	Design and implement go-to-market plans that drive product launches and sustained market growth.
	•	Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives.
	•	Provide ongoing consultation on marketing tactics, including content creation, digital campaigns, and customer engagement initiatives.

Achievements:

	•	Enhanced product engagement and adoption through effective Product Led Growth strategies.
	•	Successfully executed product launches that resulted in significant increases in market visibility and customer engagement.
	•	Developed and delivered impactful sales enablement materials, supporting sales teams in driving revenue growth.
	•	Created and implemented comprehensive content strategies that boosted client visibility and audience engagement.
	•	Leveraged CRM tools and automation processes to optimize customer retention and enhance user experience.

I Am Growth

I lead the development and execution of comprehensive marketing strategies to support business objectives and foster growth in the market. 
My responsibilities include creating and executing multi-channel marketing campaigns, collaborating with internal teams for market segmentation and positioning, producing sales enablement documents, and generating leads. 
I work closely with the CEO to refine the company's messaging and positioning. I also oversee the company's website development and analyze market trends,
My role involves establishing KPIs to measure the effectiveness of marketing campaigns and adapting strategies accordingly, and A/B tests the hell out of everything.
As a one-man-show, I am also in charge of all the design, video editing, and content for the brand.

GYTPOL

Marketing Director

Responsible for developing and executing marketing strategies that effectively communicate the unique value proposition of Rookout's offerings to target markets and increase demand.

Conducting market research and analysis to understand customer needs and industry trends •Collaborating with product development teams to ensure that product features align with market requirements. 

Defining and communicating product positioning, messaging, and value propositions •Developing go-to-market plans and launching new products. 

Creating sales enablement materials, such as presentations, whitepapers, and case studies •Analyzing product performance and making recommendations for improvements. 

Building and maintaining relationships with key stakeholders, including customers, partners, and industry influencers.

Rookout

Senior Product Marketing Manager

In charge of every aspect of the Product Led Growth.
From the in-product walkthrough, banners, and interest points to help the users make the most out of the product to the knowledge base building, managing a referral program, adding chat for CS, and writing product update emails and sales materials for the sales and CS team.
360 over everything that is user engagement.
Providing market-breaking open rates and CTRs and lifting the engagement by 10s of %

Compete

Senior Growth Product Marketing Manager

Was in charge of the entire PLG of the product (iPhone and Android apps).
Lifted engagement by over 12%, Month-over-Month (converted non-engaged users to engaged).
Used CRM tools to build funnels and messaging.
Built a content machine and produced 100s of articles, videos, and short tips every month.
Built an automation ML process for VIP customers.
Built in-product engagement engines.

DarioHealth Corp.

Leading the Sales for the company.
Generating leads and opportunities.
Performing SDR research and contacting prospects to partner with Prime.
Developed a synergy between the sales and marketing aspects of the company.
Used Digital marketing, Marcom. and PR for Lead Generation.
Transforming the company into an industry thought leader and the go-to company for the industry.
Building the marketing strategy, story & values, and hands-on deploying the strategy using online/offline campaigns, news coverage, events for the industry, video content, SEO, and more.

ManyoneTLV

Head Of Sales & Marketing

In charge of all the marketing and growth of the product with an in-house media team, including building a kick-start strategy to the new venues in NYC & London, using email marketing, landing pages, social media and IRL marketing combined with digital backup and Growth strategies.

Meet in Place - boutique meeting rooms

Head Of Marketing

I managed the company, from business growth and sales to documentation, 
Interviewing and hiring staff, educating the staff with new methodologies and technologies in the social media sphere, and solving problems.
I was in charge of all the sales and growth, delivering presentations to potential clients, writing bids, and closing deals.
I kept in touch with all the clients, solved problems, and attended meetings to give my view of things.
I also gave full personal service to a client, including content, media buying, and campaigns, to "keep my hands dirty."
Since I took the role, I successfully moved the company to profit with up-sale, sales and personal changes.

Rahav Media

General Manager

I Headed the BD team for the Engage product.
I was in charge for the Israeli branch's growth by making up-sales to existing publishers and introduce new publishers to the platform.
I oversaw building and reporting the growth plans for the coming year by giving BD and growth predictions based on numbers and success rates.
I built risk reports for major deals to assess the pros and cons of every deal. These reports were presented by me and others to the senior management for the deal approval.
I found new opportunities for business and made first contact, built tailor made presentations and went to sales meetings to close the deals.

Outbrain

Head of Business development – Engage product

I was the agency’s first employee. I was in charge of growing the company's customers pool.
Built full 360 digital strategies to the company's customers.
Designed and wrote sales presentations and gave sales presentations to potential customers.
Took new customers through the steps of working with the company, and supported their needs.
Offer new campaigns to existing customers, after analyzing their existing campaigns and needs.
I always kept tabs on all the latest technologies and offers from the advertisement platforms, such as Facebook, Google, Waze, Taboola, Outbrain and others, and offered the best solutions to the customers.
Building wireframes and mini sites according to the customer needs.

TheySay

Strategy and Marketing expert

Working on SCRUM environment on video and internet syndication products. 
I was writing test plans and worked closely with the product and R&D departments.
Gave technical support to the product, content and account management departments.
Worked under strict deadlines.

QA Engineer

As one of eToro’s first employees, I helped shape and open the account management division. 
I managed the account for the international high profile customers by getting in touch and guiding them through every step.
Shaped the guidelines for the AM division and helped growing it.
Up sale high profile customers.

eToro

Account Executive

One touch service to the company's preferred customers.

Victor Chandler

Support team member

Working directly under the company's CEO.

Managing the QA for the Israeli branch.

Managing internal and external projects.

Managing the office, including suppliers and internal technical support.

Linking between the company's management and the CS.

Yair Kivaiko