Yago Martinez

Yago Martinez is a dedicated professional with a strong passion for sales and client relationships, as well as a focus on building strong brands and catering to consumer needs.

Currently, Yago leads the commercial team at the Agora Group, emphasizing strategy, execution, and people's development to drive the team towards its objectives while keeping a customer-centric approach.

Yago values qualities such as effort, discipline, honesty, transparency, and innovation in his daily work, aiming to establish new and effective ways of doing things with passion, enthusiasm, and joy.

With a background in various industries including FMCG, drinks, retail, hospitality, ecommerce, delivery, B2B, and B2C, Yago brings a diverse set of skills and experiences to his role.

His educational journey includes a Master's degree in Administration and Business Management from IESE, an MBA from IE Business School, and a Law degree from the University of Zaragoza, showcasing a well-rounded academic foundation.

Throughout his career, Yago has held key positions such as Commercial Director, Regional Director, and Sales Manager at Grupo AGORA, as well as leadership roles at SAICA NATUR and JRA Maquinaria, demonstrating his expertise in sales and commercial management.

Yago's professional values align closely with those of the Agora Group, focusing on quality, passion, and independence in his work.