Scott Richards

Scott Richards is a seasoned sales and marketing executive currently serving as the President of AKRacing America, a position he has held since November 2016. Based in Camarillo, California, Richards has a robust background in the computer components and gaming chair industries, demonstrating a proven ability to build brands and develop markets across multiple continents.

Professional Background

Richards has extensive experience in various leadership roles, including:

• President at Arozzi North America (since December 2015), where he focuses on ergonomic gaming chairs and productivity-enhancing products.
• Managing Director at Market Power LLC (2014-2015), overseeing sales, marketing, and international branding strategies.
• Consultant for Corsair Memory in Western Europe, where he managed sales and marketing efforts to improve market positioning.
• Global Brand Director at Be Quiet and Senior Vice President at Antec Inc., where he significantly increased market share and revenue growth.

His career highlights include maintaining leading market shares in the USA for over a decade and being featured as a corporate spokesperson in major media outlets such as the New York Times and BBC.1

Education

Richards studied Communications at Long Beach State College and California State University, Long Beach, which has contributed to his effective leadership and marketing strategies throughout his career.1

Skills and Specialties

Richards specializes in various areas, including:

• Startup and turnaround strategies
• Strategic and tactical planning
• International branding and marketing
• E-commerce and retail strategies
• Channel sales and sales analysis

His expertise in these domains has made him a prominent figure in the consumer goods industry, particularly in the gaming sector.12