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Yaara Tsory
Director of Marketing Business Development, Moon Active
Yaara Tsory is a seasoned marketing professional currently serving as the Director of Business Development - Influencer Marketing at Moon Active, a unicorn company in Israel.1 With over 8 years of experience in business development and strategic partnerships, Yaara has established herself as an expert in influencer marketing, celebrity marketing, and performance-driven campaigns.1
Career Highlights
Moon Active: Yaara has been with Moon Active since December 2017, where she initially built and led the company's Influencer Marketing department.1 In April 2020, she was promoted to her current role as Director of Business Development - Influencer Marketing.1
Key Responsibilities::
- Heading the Influencer Marketing department with a focus on performance marketing
- Managing partnerships with content creators across various social channels
- Overseeing campaigns with A-list talents and celebrities, including Jennifer Lopez, The Kardashians, Terry Crews, and Cardi B
- Handling the entire lifecycle of creator activations, from research to content feedback
Previous Experience
Before joining Moon Active, Yaara held several positions in business development and marketing:
- Freelance Business Development roles for companies like SmarTag and Appreciate (acquired by Digital Turbine)
- Business Development Manager at Cappsool (acquired by Natural Intelligence)
- Business Development Manager at Ajillion by Crossrider
- Business Development & Community Manager at Debuzzer (acquired by Sport 5)
Expertise and Specialties
Yaara's areas of expertise include:
- Influencer Marketing
- Celebrity Marketing
- Mobile and Tech industries
- SaaS
- Digital and Online Marketing
- Performance Marketing
Background
Born and raised in Israel, often referred to as the "Startup Nation," Yaara has been actively involved in the country's startup and innovation ecosystem.1 Her experience spans across multiple companies in the online marketing and software development sectors, with four of her previous employers having been acquired by larger firms.1
Query: What is Yaara Tsory's LinkedIn username?
