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    Xavier Herit

    Experienced Director of Food and Beverage in Hotels, Restaurants and Cocktail Bars

    Xavier Herit is the Brand Ambassador for Grand Marnier in the United States.12 He draws from his extensive bartending experience in Paris and New York to highlight and promote the iconic French liqueur.1 As part of his role, Xavier travels across the U.S. to share his passion for cocktails and French heritage with a new generation of spirit enthusiasts.1

    Xavier's background includes:

    1. Growing up in Paris with roots in France's Bordeaux region3
    2. Starting his career with restaurant apprenticeships, working with renowned chefs like Daniel Boulud and Alain Ducasse3
    3. Finding his true calling behind the bar, where he honed his skills in cocktail creation3

    In his current position, Xavier:

    • Educates and inspires bartenders about Grand Marnier2
    • Creates new cocktail recipes showcasing the versatility of Grand Marnier2
    • Connects with industry professionals, mentoring and sharing his expertise2
    • Travels across the country to reintroduce Grand Marnier to a new generation of spirit and cocktail enthusiasts3

    Xavier's passion for Grand Marnier stems from his childhood memories of enjoying it with family meals in France.3 He leverages his knowledge of French history and culture, combined with his understanding of cocktail creation and bar management, to effectively promote the brand.3

    Highlights

    Jan 21 · themixer.com
    How To Enjoy Grand Marnier: Xavier Herit Talks Cocktails and Food ...
    How To Enjoy Grand Marnier: Xavier Herit Talks Cocktails and Food ...
    Dec 23 · themixer.com
    Who We Are | The Mixer
    Jan 26 · youtube.com
    Cocktail demonstration with Xavier Herit, Grand Marnier - YouTube
    Cocktail demonstration with Xavier Herit, Grand Marnier - YouTube

    Related Questions

    What inspired Xavier Herit to become a brand ambassador for Grand Marnier?
    How does Xavier Herit's experience in Paris and New York influence his approach to promoting Grand Marnier?
    What are some unique cocktail recipes that Xavier Herit has created using Grand Marnier?
    How does Xavier Herit engage with the bartending community through the Campari Academy?
    What are Xavier Herit's favorite Grand Marnier-based cocktails and why?
    Xavier Herit
    Xavier Herit, photo 1
    Xavier Herit, photo 2
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    Location

    Brooklyn, New York